Journal of Gastro Tourism

Reconstruction of "berkah jaya bake house" marketing strategy for consumer visiting interest

2024-08-02T06:39:27+00:00

The fact that marketing continues to evolve towards digital dynamics, E-WoM is present as a key element in the latest marketing strategies. This study will provide a brief overview of E-WoM as a natural form of marketing carried out by consumers and how optimized marketing strategies can benefit from it. The study focuses on studying the impact of the spread of E-WoM on consumer visiting interest and aims to examine the role and impact of E-WoM management on consumers. The qualitative approach is carried out by the author with case studies, field studies, to literature studies assisted by documentation and interview methods. The data analysis model is drawn conclusions with a data triangulation model. In the process of using social media, berkah jaya bake house seems to rarely post pictures, but still has high polularity due to the influence of E-WoM. Planning for the reconstruction of the E-WoM marketing strategy is carried out at the locus of "Berkah Jaya Bake House", especially through social media accounts.

Marketing department strategy to increase the amount of events in aruss semarang hotel

2024-08-16T03:41:18+00:00

A large amount of hotels in Semarang city causing competitive environtment among them. Aruss Semarang Hotel was one of the hotels in Semarang City that located on Jl. Dr. Wahidin No. 116, Jatingaleh, Candisari. The sales marketing department on this hotel has implemented various marketing strategies to compete with it's competitors. However, with many marketing strategies that have been implemented, they still have several problems on increasing the amount of events. The problems coming from operational activity on human resources that caused by miscommunication. This research was using qualitative descriptive methods, with data collection techniques through observation, interview, and documentation. This research aims to analyze the obstacles that faced by the sales marketing department in carrying out the operational activity, giving the solutions, and suggestion of strategies that can be used to improving the events in Aruss Semarang Hotel. The strategies are 4P (Product, Place, Price, Promotion), 5 element of marketing promotion mix (Advertising, Public Relation, Sales Promotion, Direct Selling, and Personal Selling), application of CMR (Customer Relationship Management), marketing through Instagram celebrities and designing work programs to maximize MICE (Meeting, Incentive, Convention, and Exhibition). The results of this research has proven successfully proving to increase the event management on 2022-2023 by 55,6%.

Study of the cooperation relationship between the front office and housekeeping departments through communication at hotel tentrem semarang

2024-08-20T06:47:17+00:00

This research aims to explain the effectiveness of cooperation relationship between the Front Office and the Housekeeping Departments and to improve the communication patterns of cooperative relations between the Front Office and Housekeeping. This study uses a qualitative method with a descriptive type. Data collection techniques use observation and documentation in order to obtain accurate data regarding cooperation and communication. The observations made were conducting on the job training for 6 months in the Front Office Department Hotel Tentrem Semarang. The results obtained from this study is that there are still need improvements in communication between the front office and housekeeping departments at the Tentrem Semarang hotel. To improve cooperative relations between front office and housekeeping departments is carried out through a combination of verbal and non-verbal communication. The communication must also be reinforced with clear instruction from the department heads to ensure that operations run effectively and smoothly.

Character-based leadership in improving guest service quality at premiere hotel tegal

2024-08-26T15:18:38+00:00

A leader has good character, unique qualities, habits and personality that make him the characteristics of a leader. Leadership is the process of directing and influencing the activities of people in a group. Leadership means involving other people, especially subordinates or staff who are led. A leader's problems usually arise from satisfaction with the quality of service provided to hotel guests. A leader must be able to adapt to surrounding circumstances and control them. The aim of this research is that a leader can develop leadership qualities that will help adjust the quality of hotel guest services and make the value of the hotel known to more people. Service quality includes the punctuality provided by the hotel to guests in accordance with expectations to meet needs. The method used in this article is qualitative. The results of this research are that characters-based leadership are able to improve the quality of service to hotel staffs to own the sense of self-confidence needed to provide quality hotel services to guests.

The influence of service quality, product quality, and product price on consumer satisfaction at teras malioboro 1 yogyakarta

2024-08-21T13:33:00+00:00

This research aims to determine the effect of service quality, product quality, and product price on consumer satisfaction at Teras Malioboro 1 Yogyakarta. Teras Malioboro 1 Yogyakarta is located on Jalan Margo Mulyo, Ngupasan, Gondomanan, Yogyakarta City. This study uses primary data with a questionnaire method where the number of respondents is 100 respondents selected using purposive sampling technique with a quantitative approach carried out using multiple linear regression analysis with normality test, multicollinearity test, heteroscedasticity test, determination coefficient test (R²), t-Test, and f-Test. The results of the tests carried out indicate that service quality has a significant effect (α = 5%), product quality does not have a significant effect (α = 5%) and product price has a significant effect (α= 5%) on consumer satisfaction at Teras Malioboro 1 Yogyakarta with a significant (α = 5%). With the percentage obtained from the determination coefficient test is 80.2% and proven by the researcher's observation with the existence of good service quality, product quality, and product prices in a purchase, it will create satisfaction for its consumers and play an important role in forming consumer satisfaction.