RAJAGUKGUK, R. An Implementation of Loyalty Program Theory Based on Recency Frequency Monetary Score in Information Systems to Increase Customer Loyalty. Journal of Information System Exploration and Research, [S. l.], v. 3, n. 1, p. 45-52, 2025. DOI: 10.52465/joiser.v3i1.538. Disponível em: https://shmpublisher.com/index.php/joiser/article/view/538. Acesso em: 4 feb. 2025.