An Implementation of Loyalty Program Theory Based on Recency Frequency Monetary Score in Information Systems to Increase Customer Loyalty. J. Inf. Syst. Explor. Res. [Internet]. 2025(e)ko urtarrilaren 31(e)an [aipatua 2026(e)ko abuztuaren 25(e)an];3(1):45-52. Available at: https://shmpublisher.com/index.php/joiser/article/view/538