An Implementation of Loyalty Program Theory Based on Recency Frequency Monetary Score in Information Systems to Increase Customer Loyalty. J. Inf. Syst. Explor. Res. [اینترنت]. 31 ژانویه 2025 [ارجاع شده 25 آگوست 2026];3(1):45-52. قابل دسترس در: https://shmpublisher.com/index.php/joiser/article/view/538