Public relations plaza hotel semarang strategy: creating and maintaining a positive public image
Article Sidebar
Main Article Content
Abstract
In the business world, having a good image is undoubtedly something that needs to be considered. This good image can be a way of income, especially for Plaza Hotel Semarang. Unfortunately, problems have arisen in the past and dragged on until now. This study aims to determine the public relations strategy to create and maintain a positive image of Plaza Hotel Semarang. The research method used to obtain quality data is through interviews and literature studies on related issues. The result is that Plaza Hotel Semarang has begun to design a new strategy to change its image among the wider community. However, some internal problems require special attention to be addressed first, especially in human resources. The researcher also listed several related inputs that are constructive and can be implemented appropriately for Plaza Hotel Semarang.
Article Details
References
H. Mujianto, “Pengaruh strategi public relations terhadap citra perusahaan (studi kasus pada hotel grand kopo bandung),” J. Komun. Has. Pemikir. dan Penelit., vol. 4, no. 1, pp. 88–96, 2018.
M. R. D. Wela, “Analisis Pemanfaatan Cyber Public Relation Aveta Hotel Malioboro dalam Upaya Mempertahankan Citra Selama Masa Pandemi Covid-19 Tahun 2021,” Universitas Mercu Buana Yogyakarta, 2021.
I. I. Nasution, “Peranan Public Relations Dalam Meningkatkan Pelayanan Informasi Hotel Garuda Plaza,” J. War. Ed. 61, vol. 13, no. 3, pp. 138–149, 2019.
Azalia Agnes Wulandari, R. Wisudawanto, and Musta’an, “Strategi public relations kusuma sahid prince hotel solo dalam membentuk citra ditengah pandemi COVID 19,” KOMUNITAS J. Ilmu Komun., vol. 8, no. 1, pp. 42–46, 2022, [Online]. Available: www.aging-us.com
D. Mairita, “Marketing Public Relations Dalam Membangun Citra Hotel Furaya Pekanbaru,” J. Ekon. Sos. Hum., vol. 3, no. 12, pp. 35–42, 2022, [Online]. Available: https://jurnalintelektiva.com/index.php/jurnal/article/view/805
J. A. Irawan, A. K. Ramdhani, and I. U. A. Asshofi, “Analisis Kualifikasi Dasar Kemampuan Kepemimpinan Dalam Rekrutmen Karyawan Bidang Industri Pariwisata,” Mubha J., vol. 3, no. 1, pp. 30–40, 2022.
S. L. Lengkong, M. Sondakh, and J. W. Londa, “Strategi Public Relations Dalam Pemulihan Citra Perusahaan (Studi Kasus Rumah Makan Kawan Baru Megamas Manado),” Acta Diurna, vol. 6, no. 1, pp. 1–11, 2017.
G. A. Syahrani, “Strategi Branding Hotel Grand Dafam Rohan Sebagai Hotel Syariah ‘Bintang 4’ Di Yogyakarta,” Lekt. J. Ilmu Komun., vol. 2, no. 5, pp. 481–490, 2019, [Online]. Available: https://journal.student.uny.ac.id/index.php/ilkom/article/view/16379%0Ahttps://journal.student.uny.ac.id/index.php/ilkom/article/download/16379/15849
A. G. Subakti, “Hotel dan Sejarahnya,” Binus university hospitality article, 2016. https://hotel-management.binus.ac.id/2016/08/01/hotel-dan-sejarahnya/ (accessed Dec. 10, 1013).
M. F. Achmad, “Peran Housekeeping Dalam Usaha Meningkatkan Kepuasan Tamu Di Hotel,” J. Ilm. Kepariwisataan, 2018.
I. Silviani, Public Relations Sebagai Solusi Komunikasi Krisis. Surabaya: Scopindo Media Pustaka, 2020.
Cutlip and Center, Effective Public Relations, 9th ed. Jakarta: Kencana, 2006.
L. S. Natasha, O. B. Wahyudi, and A. Yogatama, “Proses Public Relations Dalam Pembentukan Citra Pada Reopening Hotel Majapahit By MGallery,” J. E-Komunikasi, vol. 9, no. 1, pp. 1–11, 2021.
P. Ruliana and R. Dwiantari, “Strategi Public Relations Hotel dalam Membentuk Citra Objek Wisata,” J. ASPIKOM, vol. 2, no. 4, pp. 255–271, 2015, doi: 10.24329/aspikom.v2i4.76.
R. O. Bagus, “Strategi Humas Dalam Menungkatkat Citra Universitas Islam Negeri Raden Intan Lampung,” UIN Raden Intan Lampung, 2019.
M. Riadi, “Citra Perusahaan (Pengertian, Fungsi, Jenis, Indikator dan Strategi Pembentukan),” Kajian Pustaka, 2020. https://www.kajianpustaka.com/2020/10/citra-perusahaan.html (accessed Dec. 10, 2023).
N. Amalia, “Pengaruh Citra Merek, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Mie Endess Di Bangkalan),” J. Stud. Manaj. dan Bisnis, vol. 6, no. 2, pp. 96–104, Dec. 2019, doi: 10.21107/jsmb.v6i2.6688.
Seftiani, “Pengaruh Citra Perusahaan dan Atribut Produk Terhadap Minat Menabung Nasabah Dalam Perspektif Islam (Studi Pada Nasabah Bank Syariah Mandiri KC. Teluk Betung Bandar Lampung),” UIN Raden Intan Lampung, 2017.
J. A. Irawan, D. J. Purnomo, and S. A. Septemuryantoro, “Pembekalan Keahlian Digital Marketing Berbasis ‘Bas’ Bagi Pengelola Kampung Dolanan Temanggung,” SEMESTA, vol. 2, no. 2, pp. 54–61, 2022.
R. Y. Hayuningtyas and R. Sari, “ANALISIS SENTIMEN OPINI PUBLIK BAHASA INDONESIA TERHADAP WISATA TMII MENGGUNAKAN NAÏVE BAYES DAN PSO,” J. Techno Nusa Mandiri, vol. 16, no. 1, pp. 37–42, Mar. 2019, doi: 10.33480/techno.v16i1.115.
P. Aditya, Syaharuddin, Rochgiyanti, F. Mardiani, and M. Prawitasari, “Jejak kebangkitan pers kota Banjarmasin pasca 1998,” J. Publ. Berk. Pendidik. ilmu Sos., pp. 52–64, 2022.
S. Arikunto, Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, 2019.
R. A. Fadhallah, Wawancara. Jakarta: UNJ Press, 2021. [Online]. Available: https://books.google.co.id/books?id=rN4fEAAAQBAJ
Y. A. Azis, “Studi Pustaka: Pengertian, Tujuan, Sumber dan Metode,” Deepublish Store, 2023. https://deepublishstore.com/blog/studi-pustaka/ (accessed Dec. 11, 2023).
R. M. Pradistya, “Teknik Triangulasi dalam Pengolahan Data Kualitatif,” DQLab, 2021. https://dqlab.id/teknik-triangulasi-dalam-pengolahan-data-kualitatif (accessed Dec. 11, 2023).
S. M. Rezkia, “Langkah-Langkah Menggunakan Teknik Analisis Data Kualitatif,” DQLab, 2020. https://dqlab.id/data-analisis-pahami-teknik-pengumpulan-data (accessed Dec. 11, 2023).
O. A. Cahyanto, “Interview: Plaza Hotel Semarang,” 2022.
A. N. Firdaus, “Interview: Plaza Hotel Semarang,” 2022.
M. Y. Sari, “Interview: Plaza Hotel Semarang,” 2022.