Planning an effective communication strategy for tourism information centers (TICs) in managing product information

Abstract

Linggarjati Village possesses significant historical and natural tourism potential, yet its information dissemination remains sporadic and decentralized. This study analyzes the necessity of a centralized Tourist Information Center (TIC) to bridge the information gap and promote local assets effectively. Using a descriptive analysis method with purposive sampling of 45 respondents, the research identifies a tourist profile dominated by young females (56.5%) and Gen Z (43.5%), who prioritize "coolcations," safety (65.2%), and weather accuracy (63%). Findings indicate that while digital platforms are widely used, 43.5% of tourists visit a physical TIC specifically to verify internet-sourced data. Furthermore, 67.4% prefer interpersonal communication with staff supplemented by visual aids. The study emphasizes a systematic management approach encompassing data collection, analysis, and dissemination synergized across multi-platform media including TikTok, Instagram, and physical brochures. The proposed communication strategy, branded as "Explore Linggarjati: History, Nature, and Hospitality," aims to enhance public trust and empower informed decision-making. Ultimately, a TIC integrated with real-time digital tools and competent personnel is vital for the sustainable tourism development of Linggarjati Village.